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Amazon’s Record-Setting Privacy Fine: What You Need to Know

Last month Amazon was hit with the highest personal data fine to date. A whopping $886.6 million (746 million euros) fine was levied against the corporation by the European Union fine for processing personal data in violation of the bloc's GDPR rules. This action foreshadows a privacy climate in which enforcement will be the norm, trending away from the spotty enforcement of the past.

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Best Practices to Improve the Privacy UX

As technology transforms our lives, consumers are looking to businesses not only for innovation but to manage their data responsibly. All aspects of a privacy program that are exposed to the public should be handled lawfully and ethically in these ever-changing times. But to address these consumer concerns, companies can also improve the privacy user experience (UX) and extend a greater sense of transparency throughout their digital landscape.

Privacy by design is vital when reassuring users and regulators that data compliance is top of mind at every stage of the development of products, which include security for consumer data, individual rights management, conspicuous notifications, limited collection & retention of such data, and policies & procedures to promote data accuracy.



4 Updates to Your Privacy UX Plan

 

Individual Rights Management

It’s important to keep both the perspective of the consumer and the organization in mind when creating a sleek and effective process to manage consumer privacy rights.

Consumers are looking for a seamless process to submit a request and know the status. By providing consumers a self-serve portal, introduces an added layer of transparency  that enables insight and understanding of the data a company holds on them. 

Organizations managing such requests on the backend must have clear visibility into the timing, requester verification, systems queried, team responsibilities, and responding to the privacy request. Implementing a true end-to-end automated privacy rights platform can reduce manual intervention from internal privacy teams, ultimately reducing overhead costs associated with privacy requests.

Cookie Consent

A great UX simplifies how a consumer manages how they are being targeted based on cookies and tags. Even though companies are not selling information, it could still fall in-scope for CCPA. Offering a solution that easily allows consumers to accept or decline all; or specific cookies on a website gives consumers complete control over their information.

Communications Consent

Integrating a granular but simplified overview of your consumer’s communications preferences is part of having a sophisticated privacy UX. Allowing consumers to pick and choose their communication preferences conveys greater attention to marketing communications, in addition, increases consumer engagement with your brand.

 

Policy Consent

Companies should make it effortless in its UX for individuals to keep track of the policies and versions they have consented to, which include the fields of information that are associated with these said policies.

Take your privacy UX to the next level. Working these aspects of data privacy into your UX can significantly contribute to building consumer trust, which ultimately leads to long-term success. However, integrating them into a consumer portal, will provide a prime UX for any consumer exercising their data privacy rights.

Filling these gaps in your frontline privacy areas can address additional privacy risk but, most importantly, contribute to building a successful, transparent relationship with your consumers.

Watch our on-demand webinar: Privacy UX - The Next Frontier: From Consent to Automated Rights.

 

Monique Becenti
About Monique Becenti
Monique Becenti is the Product Marketing Manager at Truyo. She has deep technical knowledge in technology with an emphasis on data privacy.
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