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CPRA is on the Horizon - What's the Ripple Effect?

Data breaches and technology are evolving at such a rapid rate. In the first half of 2020 alone, data breaches significantly increased by 273% compared to 2019, making privacy laws and regulations such as the CCPA paramount in protecting consumer rights. California is leading the way for privacy compliance, as the fifth-largest global economy, the CCPA forces many companies to address privacy compliance.

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CPRA is Inches Away from the November Ballot

California Privacy Rights Act (CPRA)
The California Privacy Rights Act (CPRA) inches closer and closer to the November 2020 ballot. With the number of signatures being verified, Los Angeles County was the latest county added to the statistical total of 75 percent. The current status stands at an impressive 78 percent of the overall signatures confirmed so far. Although not entirely in the clear, it appears that the CPRA ballot initiative will likely make it to the 2020 ballot, which means additional updates to the existing CCPA law are possible.

CPRA Revamps Consumer Privacy Law
The CPRA is often referred to as “CCPA 2.0,” and will revamp consumer privacy law in California by expanding on the privacy protections set in place by CCPA. The expansion will allow consumers the right to stop businesses from using sensitive personal information, increases safeguards for children's privacy by tripling the fines associated with the collecting and selling of a child’s private data, extends the exemption for employment data, and establishes an enforcement body in the California Privacy Protection Agency.

CPRA Timeline
With the June 25th deadline right around the corner, the remaining CPRA signatures must be verified by this time to continue making its way to the November 2020 election. Given the outcome will not be known until November, if the CPRA provisions are enacted, it won’t go into effect until January 1, 2023.

As we make our way into summer, there is a lot for organizations to consider when it comes to privacy law. The California Attorney General (AG) remains determined to begin CCPA enforcement on July 1, 2020, with a final proposed regulations package submitted to the Office of Administrative Law. The submitted regulations will provide guidance to businesses on how they can comply with CCPA and allow consumers to exercise new rights over their personal data. Now is the time for organizations to ensure they have a strong privacy compliance solution to avoid fines and penalties associated with CCPA enforcement if they haven’t done so already.

Monique Becenti
About Monique Becenti
Monique Becenti is the Product Marketing Manager at Truyo. She has deep technical knowledge in technology with an emphasis on data privacy.
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