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Best Practices to Improve the Privacy UX

As technology transforms our lives, consumers are looking to businesses not only for innovation but to manage their data responsibly. All aspects of a privacy program that are exposed to the public, should be handled lawfully and ethically in these ever-changing times. But to address these consumer concerns, companies can also improve the privacy user experience (UX) and extend a greater sense of transparency throughout their digital landscape.

Truyo First to Market with Launch of CCPA Employment Data Portal

On January 1, 2021, under AB 25 the CCPA will extend privacy rights to all current employees, former employees and job applicants, including your dependents’ personal information that a business maintains. Employment-related privacy rights will significantly impact how your organization manages employment data. How is your organization preparing for this new CCPA challenge?

Truyo Introduces New CCPA Privacy Rights Research

As privacy regulation becomes a critical driver behind efforts to protect consumer data to avoid fines and penalties, new research highlighting the current trends in CCPA can help drive this effort. 

California’s AG Reminds Users to Protect Data Privacy During COVID-19

The news surrounding COVID-19 is continuously changing as most of the nation is adapting to mandatory stay at home orders. With the Center for Disease Control (CDC) and the World Health Organization (WHO) urging individuals to continue implementing social distancing guidelines to help curb the spread of COVID-19 —individuals are spending more time connected to devices as a means to communicate with work, school, friends, and family.

CCPA Regulation Updates - March 2020

On March 11, 2020 the California Attorney General released modifications to the CCPA. This is the second time this year he has released an update, read about the February update here. These are the most impactful changes we've identified:

Washington State Privacy Bill Passes Committee

The Washington Privacy Act, which seeks to further the right to privacy for Washington citizens, passed committee 6-3 on March 2nd, 2020. This was tighter than expected, with some opposition from the right (1) who oppose and left (2) who still want stronger amendments.

CCPA Enforcement Deadline: What to Expect on July 1st

Signed into law on June 28, 2018, the California Consumer Privacy Act (CCPA) became effective on January 1, 2020. The next milestone will be on July 1, 2020, when the California Attorney General will begin enforcement for the CCPA.

CCPA: The Ultimate Moving Target

A timeline of where CCPA started and where it’s going.

The CCPA is the ultimate moving target, as you can see in the timeline above, CCPA is unlike GDPR, which took 4 years to cook and didn’t come online until 2017 after the regulatory requirements were clarified. For all involved, they know CCPA has been a work in progress; it first passed in July of 2018, was amended in August 2018 and some exceptions were added. It then had a second set of amendments in September of 2019, and the draft regulations were issued in October of last year.

Data Privacy Day 2020

A Guide to the CCPA Right to Opt-Out

Does your business collect, maintain, and/or use customer’s personal data? Does your business operate in California? If you answered yes, you must be in compliance with the CCPA beginning on January 1, 2020.

Attack of the CCPA Clones: Your Guide to New Internet Privacy Laws

Privacy. It's a facet of life that used to be a given but is increasingly hard to come by. We're all interconnected online, and social media took off before we had a chance to adapt and consider the privacy implications. 

Recent Posts

Best Practices to Improve the Privacy UX

As technology transforms our lives, consumers are looking to businesses not only for innovation but to manage their data responsibly. All aspects of a...

CCPA Enforcement is Here: What's your plan for compliance?

Businesses have endured many challenges amid the COVID-19 pandemic and they have voiced their concerns loud and clear around the enforcement phase of ...

Breaking News: The CPRA (CCPA 2.0) Makes the November Ballot

The California Privacy Rights Act (CPRA) officially makes the November ballot for the 2020 elections. After the Californians for Consumer Privacy advo...

CPRA is Inches Away from the November Ballot

The California Privacy Rights Act (CPRA) inches closer and closer to the November 2020 ballot. With the number of signatures being verified, Los Angel...