In the age of information, organizations have increased the amount of consumer data housed in structured and unstructured environments. As consumers become increasingly aware of this and what their rights are under current and future legislation, the number of data subject access requests is increasing. According to Automated Intellegence, “A body which represents UK data protection officers has reported that there’s been a 66% increase in the average number of DSARs received” (Automated Intelligence, 2021)”
On May 25th, Apple released a privacy portal to support their obligations under the GDPR. Just a few weeks ago, they released that portal to US users, ostensibly because it was just the right thing to do. Apple makes a point that it does not drive its business with user data, and this move is a direct response to that claim.
In May of 2018, the European Union put the General Data Protection Regulation (GDPR) into effect.
If the GDPR does not apply to your company, you can still benefit from implementing a solution for transparency, notice and consent around consumer data handling. A best practices privacy rights management system provides other advantages. For one, it gives you an opportunity to build a competitive advantage as an organization that deserves consumer trust. As another, it puts you a step ahead if (more likely, when) regulations are enacted that do apply to you.