As technology transforms our lives, consumers are looking to businesses not only for innovation but to manage their data responsibly. All aspects of a privacy program that are exposed to the public should be handled lawfully and ethically in these ever-changing times. But to address these consumer concerns, companies can also improve the privacy user experience (UX) and extend a greater sense of transparency throughout their digital landscape.
In the face of continued consumer distrust over data privacy and a regulatory environment that remains uncertain, forward-thinking companies are building best practices for data stewardship – and creating a competitive advantage in the process.
On May 25th, Apple released a privacy portal to support their obligations under the GDPR. Just a few weeks ago, they released that portal to US users, ostensibly because it was just the right thing to do. Apple makes a point that it does not drive its business with user data, and this move is a direct response to that claim.
In May of 2018, the European Union put the General Data Protection Regulation (GDPR) into effect.
If the GDPR does not apply to your company, you can still benefit from implementing a solution for transparency, notice and consent around consumer data handling. A best practices privacy rights management system provides other advantages. For one, it gives you an opportunity to build a competitive advantage as an organization that deserves consumer trust. As another, it puts you a step ahead if (more likely, when) regulations are enacted that do apply to you.