Dan Clarke, President - IntraEdge
Data breaches and technology are evolving at such a rapid rate. In the first half of 2020 alone, data breaches significantly increased by 273% compared to 2019, making privacy laws and regulations such as the CCPA paramount in protecting consumer rights. California is leading the way for privacy compliance, as the fifth-largest global economy, the CCPA forces many companies to address privacy compliance.
On August 31, 2020, the California Legislature passed Assembly Bill 1281, extending the business-to-business and employee partial moratoria also referred to as employee privacy rights, until the end of 2021. Earlier this year, in a study conducted among privacy professionals by Dimension Data on behalf of Truyo, 49% of businesses were already addressing employee privacy rights in the workplace.
California Privacy Rights Act (CPRA)
The California Privacy Rights Act (CPRA) inches closer and closer to the November 2020 ballot. With the number of signatures being verified, Los Angeles County was the latest county added to the statistical total of 75 percent. The current status stands at an impressive 78 percent of the overall signatures confirmed so far. Although not entirely in the clear, it appears that the CPRA ballot initiative will likely make it to the 2020 ballot, which means additional updates to the existing CCPA law are possible.
As the proposed amendment California Privacy Rights Act (CPRA) teeters on the edge of uncertainty, so could the enforcement date for the California Consumer Privacy Act (CCPA). The California attorney general has previously stated that the enforcement date for the CCPA will begin July 1, 2020, leaving many businesses rushing to ensure they meet CCPA compliance to avoid potential fines. However, the attorney general's draft for the proposed enforcement regulation needs to be submitted to the state Office of Administrative Law (OAL) for review along with the State Administrative Procedures Act to enforce such regulations.
Despite missing the April 21, 2020 target date, the advocacy group, Californians for Consumer Privacy, is still moving forward with their attempt to qualify the California Privacy Rights Act (CPRA) on the November 2020 ballot. This new ballot initiative has until June 25, 2020, to get at least 623,212 signatures verified by state and county officials but it’s a complicated and perilous process to secure a spot in the general elections, as explained by Michael Hellbusch from Rutan & Tucker.