First, there was technology, then came the data collection. As that technology rapidly grew more intelligent and pervasive, so too did the data. As the oceans of data that companies handle on a regular basis have grown and evolved, so have the often gray areas of consumer privacy. 

Original broadcast date: March 21, 2019 via IAPP Webconference

There is tremendous uncertainty in the privacy rights regulatory environment today. The most prominent regulations – GDPR and CCPA – have significant differences. They’re going to continue to change. And new regulations will continue to emerge. Yet with GDPR in full effect, the “wait and see” approach is not an option. What is: a privacy rights management solution that’s future proof against the uncertainty.

Evolving regulations in privacy and data security are pressuring companies to accommodate user demands for control over their personal information.  The General Data Protection Regulation (GDPR) represents the largest change to European Union (EU) data protection laws in decades, and requires companies that do business in the region to provide increased protections for EU users.